The challenge

Most traditional media such as television, radio, and newspapers, as well as the larger portals and search engines, are aimed at "mainstream" audiences, and don't necessarily speak to the values and worldviews of people you want to reach. What you need is a more targeted media. Something that is aimed precisely at the type of person who is likely to be interested in your offering. This is where Alumbo.com can help.

A solution

Alumbo is a specialty portal site that appeals to men and women who are trying to make a difference in their lives. Our motto is "Live the best life you can." We offer content in hundreds of topic "communities", including Pilates and many others. Alumbo is where you need to be if you want to connect with the most qualified prospects.

We offer flexible and cost effective advertising and sponsorship opportunities to help you achieve your marketing goals. Whether you want to increase exposure for your offerings, promote specific products and services, generate inquiries or simply drive traffic to your web site, we have promotional programs that are right for you:

• Basic Listing
• Premium Listing
• Targeted Listing
• Premium Targeted Listing
• Sponsorship

Program details

Type	Features and Benefits	Price
Basic Listing	You choose the name, summary (about 300 words), and web or emaill address for your listing Optionally specify your City, State/Province/Region, and Country information to help prospects find you Choose up to 5 topic "communities" under which to include your listing. Visitors find your listing by searching for resources that are relevant to these communities. See details and example	Free!
Premium Listing	Same as Basic Listing, plus: Choose up to 10 communities under which to include your listing -- double the exposure Full web page -- we'll create a personalized web page for you outlining your business or practice, complete with your photo or logo and any additional formatted text you'd like to include. Use this page to detail your accomplishments, your areas of expertise, client testimonials, and more. More exposure -- we routinely select premium listings to feature on our community content pages and in our email newsletter, plus we display premium listings above basic listings in our search results (learn more). Also, we submit your detail page to the major search engines and directories such as Yahoo, Google, MSN and more, plus you can include relevant keywords and phrases to give visitors even more ways to find you by using our search box. See details and example	$1.99 per month (paid annually)
Targeted Listing	Same as Basic Listing, plus: Submit bids for any number of keywords (of your choosing) related to your business or practice. Examples of keywords you might choose include pilates, personal trainer, pilates exercise, pilates equipment, stress reduction, relaxation techniques, pilates method, pilates videos, pilates system, pilates certification, pilates instruction, pilates class, joseph pilates, and so on. When our visitors search for these keywords, targeted listings are shown at the top of the search results page, in order of bid amount. Listings at or near the top of the page are most likely to be viewed and visited. There's no risk -- you only pay your bid (as little as 1 cent) when the visitor clicks on your listing and is taken to your website or detail page, and you can start with as little as $25.00, applied towards click-throughs Add or modify keywords and bids anytime; monitor statistics (impressions, clicks, etc.) 24 hours a day, 7 days a week. See details and example	No listing fee, $25.00 deposit applied towards clicks
Premium Targeted Listing	Combines the benefits of both programs -- includes everything listed under Premium Listing and Targeted Listing above. Ideal if you don't have your own website -- we create a customized webpage for you on Alumbo.com and send visitors there when they click your listing. Your detail page can include everything required to explain your offering, including full contact information, testimonials, examples, and so on. See details and example	$1.99 per month (paid annually) plus $25.00 deposit applied towards clicks
Sponsorship	Place your text or graphic advertisment on all our Pilates pages or any other relevant community pages. When our visitors come to Alumbo.com to see the latest information, products and services related to Pilates or those other communities, your business or practice will be prominently featured on every page, all the time. Sponsor our community pages for as little as $19.00 per month. Achieve the highest visibility and impress your message on the most targeted audience. See details and example	as low as $19.00 per month (paid monthly)

Other options

In addition, you may want to volunteer as the "Community Leader" for one of our hundreds of topic areas. In this role, you help facilitate online discussions, review submitted material to ensure relevance, and in general act as the guardian and moderator for your community. This is also an excellent way to gain visibility and credibility with your prospective customers and clients. Click here for more information on becoming an Alumbo Community Leader.

We welcome your involvement in whatever way makes sense for you. Alumbo.com is a virtual meeting place where people come to interact and explore ways to improve themselves, their communities, and the planet. This is precisely the kind of person you want to reach as a prospective customer or client, so you owe it to yourself to explore the various promotional opportunities described above, and perhaps even take on a leadership role by becoming a contributor or Community Leader.

Looking forward to seeing you on Alumbo.com!

PS: Sign up now for one of the services listed above to find out about our current bonus offers!

* Check out these excellent sites for research and statistics on your target market.

The Cultural Creative psychographic:

• Are you a Cultural Creative? Take this quick survey and find out.
• The Cultural Creatives book by Paul H. Ray, Ph.D. and Sherry Ruth Anderson, Ph.D.
• Companion website to the Cultural Creatives book.

• LOHAS Journal
• Research from Natural Business magazine