Color Your Way to Success

From Scoops about Commercial Color Printing,
A regular column by an Alumbo member, Apr 12, 2008         

Summary: Building a successful business is no piece of cake. It takes a lot of planning, re-planning, and a whole lot of hard work to get it off the ground. Then, once you think your business is going to survive, you still have to build it up some more and expand it.

 
Building a successful business is no piece of cake. It takes a lot of planning, re-planning, and a whole lot of hard work to get it off the ground. Then, once you think your business is going to survive, you still have to build it up some more and expand it. In every step along the way, advertising is essential. You need to tell prospective customers about your business. You want them to remember you when they need your product or service. The most popular, and often most effective, way of doing these things is by producing color ads and brochures. Now, it is not enough to throw together a colorful ad and call it good. What colors you use is vitally important. Your goal is to create an attractive ad, yes, but you are also building a brand identity. You are creating something that you hope will be associated with your business for years to come. When someone sees anything that resembles your ad, you want them to think of your business. How important is color? A member of the Seoul International Color Expo in 2004 conducted a study about this topic. The study concluded that 92.6% of customers make product purchases based mostly on the visual attractiveness of the object, rather than the feel, sound, or smell of it. That is a whopping figure. More than 9 out of 10 customers will choose to buy your product – or not buy it – based on what they see associated with your business. So when you are designing your ad, keep this is mind. Choose colors that you want associated with your company. Remember your overall theme as you are designing. Go with colors that fit with the type of business you own. If you have a professional, service type business, go with cooler colors. If your service or product has more of a relaxed feel, choose warm colors. Perhaps most importantly, have your ads or brochures printed by a professional. Get quality, color printing done by a commercial printing company. Do not try to do it on your own to save a few bucks. It is not worth it. Do not underestimate the importance of color in your advertising. If you plan your ads right, they can provide a brand identity that will bring new customers to your place of business on a regular basis. When it comes to color ads, a little bit can go a long way. Kaye Z. Marks is an avid writer and follower of developments in commercial color printing industry and how these improvements can benefit small to medium-scale business.

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