How To Make Your Ads Interesting

A feature article by an Alumbo member, Apr 10, 2008         

Summary: strategies to increase the readership of your print ads

 
This is a fact. A lot of money is used up to run an ad such as your flyer printing pieces and full color brochures. And as much as your budget is paid to brochure printing companies for example, a lot of it is also being wasted regularly because many of your target clients don’t actually read and understand what you have to say in your print ads. This is so typical of many ads. In fact, most of them dwell too much in providing extensive information that your readers get bored with all the product listing, features, benefits and justifications for them to buy your product or avail of your service. This is reflective of many full color brochures that look like it should be part of a thesis or journal. The copy just bores you to tears. But this can actually be avoided. To increase your readership, consider the following strategies for your print ads such as your advertising flyers: It should always be about your clients. This is the common mistake of most marketers and business owners: they talk about their company rather than the clients. Sure, your company credentials are what gives you the credibility you need to convince your clients to try you out. But one thing’s for sure; you won’t get clients and prospects if you talk about you, and not your clients’ needs and the benefits. When writing your copy, always remember that you’re writing for your clients and not for your company. They don’t actually give a hoot about you; they are only interested in what you can do to solve a problem or an issue. Provide ‘quick’ ads. Quick to be noticed, quick to be read, quick to grab attention, and quickly understood. Your ad should make it easy for your readers to get to your point, which is your message. Remember that in addition to your print ads, your target client also gets a lot of other stuff from other companies that you need to make it quick for them to get your message. If not, then more than likely that your prospects and clients won’t get your idea at all. You can always provide quick ads by keeping your ad simple and easy to look at even if you have a lot of copy to contend with. If you could break it up to small parts, then your readers would be able to digest it bit by bit. Always integrate your brand. Your ad is your opportunity to advertise your brand. It is your way of communicating the image you would want your target audience to recognize you with. Not only would you be able to make a sale with your ads; you can reinforce your brand identity when you incorporate it to your all you print ads. For comments and inquiries about the article visit: Full Color Brochures, Flyer Printing

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