5 Steps To a Successful home Listing

A feature article by chatty patty, Sep 15, 2007         

So you think all you have to do is call a Real Estate Agent and put up a For Sale sign in front of your house and buyers will be beating down your door to purchase your home? You could not be more WRONG! What you will actually accomplish is a home that languishes on the market for months, then procedds to go through several price reductions due to poor presentation, overpricing,and an inadequate marketing plan.

Why does this scenario sound all too familiar? Because home sellers will take on a task they really do not know much about and fail horribly at doing the necessary legwork required to ensure a profitable home listing. You would never start our for a destination without a specific planned route to arrive at your desired destination would you? Then why would you start the journey of placing your home on the market hoping for success without a strategic marketing plan to ensure a profitable sale of your home?

Knowing and applying the science behind the "Psychology of a Home Buyer" is the foundation to your strategic marketing plan. In essence, you must think like a buyer in all aspects of how your home is presented, priced, and promoted. That's right, stop thinking like a seller! In order to get your home sold you have to be asking yourself that all important question, "What would a buyer think about this?" The only perception that counts is that of the potential buyer! If you can master the Psychology of a buyer you will definitely get your home sold in record time. To help you on the way to a swift and profitable sell of your home follow these powerful tips:

1. Get rid of any sentimental attachments you are harboring for your home. Once listed your home becomes a commodity to be bought and sold. Disassociating from your house will enable you to keep a clear and focused approach to the sale with one thing in mind, doing whatever it takes to get it sold.

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2. Overpricing your house is a deadly strategy on your part! No matter how great your home presents to buyers it can never overcome being overpriced. Consider your listing dead in the water.
3. Avoid incompetent Real Estate Agents at all costs! The biggest mistake home sellers can make is signing with the agent who suggests the highest list price for their home. the right agent will be frank with you and know how to integrate accurate pricing with promotions for a winning marketing plan.
4. Internet savvy marketing is your most valuable tool for presenting your house to potential buyers. Consider this, that greater than 80% of of home buyers will start their search on the internet. This is your home's very first impression! Therefore ,your home's MLS listing photos willeither make or break a buyers motivation towards your home, in seconds!
5. Presentation, Presentation, Presentation! Home staging is the only tool that gives your home a definite advantage over ordinary home seller. Home staging is not decorating! It's a tool that when used correctly empowers seller to create powerful emotions within their houses to establish an immediate, direct connection with a potenital buyer. Aconnection that drives the impulse of buyers to make and write offers. Face it your are not just selling a house, your selling pure emotion!

In conclusion,regarding today's soft real estate market you can not leave anything to chance. Most importantly you never want to give a buyer a reason to offer anything but full list price. The success of the deal is in the details. Funny thing about details, they are either working for you or against you in the mind of buyers.Either way the details are hard at work.What will your home's details be saying about you? This is a business deal! Plain and simple.

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